British Hospital Trusts are being encouraged to set up hospitals abroad in a bid to take advantage of the NHS’s reputation and level of service and export the NHS brand. It is hoped that foreign branches will return profits to the trusts. This is believed to be the next stage in medical tourism which will see healthcare providers travelling to provide local services for patients. Medical tourism experts believe that patients want to be treated close to home. As a result leading hospital groups are now moving into developing countries. To capitalise on this, the British government is establishing a new interdepartmental group called Healthcare UK. Trade officials based overseas will … Continue reading
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