Google uses automated internet crawlers know as “search-bots” to gather information on your website. It then uses the information gathered to assess the site and ranks it accordingly. For regular SEO, one of the main determinants of rank is links back to your site from other sites on the net. For Local SEO citations are very important for ranking. As of 2011 Mihmorandum ranked the quantity of citations as the 4th most important determinant of ranking in local search (after actual location google places listing and GP category).   Citations are mentions of your business name, address and phone number on other webpages. It does not need to contain a link … Continue reading →

As part of our series on local search this post updates about Google + local. Please click to read more about the advantages of local search.   Google+ Local was launched in June 2012 to replace Google Places. Google Places still exists but more as a back end product. Google+ Local is now the main focus for local search. Google+ Local is a move towards a customer review based ranking system for local SEO and this post looks at how you can best promote your Google+ profile to get those all important reviews.       The 2 main developments which help google to integrate reviews into their ranking system are:   Google+ Local is integrated with the rest of … Continue reading →

As we see it there are mainly two approaches to SEO for your practice - local and national SEO. The aim of both is to select target search keywords and for google to determine your site is more relevant to those keywords than your competitors. Getting on the first page for google.co.uk requires alot more time and money than being ranked in the top 10 local dentists. Usually the time and effort put in to rank nationally is also time wasted as patients are unlikely to travel from London to Glasgow for orthodontics for example. Ranking well in local search requires less resources and delivers local traffic to your site.     Affordable Dental Implants target national SEO and then funnell that traffic to local … Continue reading →