We are going to conduct an SEO experiment. We are adding new content to the site which is all pretty similar in nature. We are going use 4 pages each of which will target a different keyword to determine the effect different SEO techniques have on search results. We will use different onsite and offsite SEO techniques for each of the different pages and then monitor how each page performs in search results over the next 12 months. We are in the process of deciding on the metrics that our study will focus on but will broadly observe the following factors:   On page SEO   ·         Keyword usage   … Continue reading →