How can dentists use social media to promote and develop their clinic? If you are looking to place more dental implants, veneers and dental braces, please read on to discover how even setting up a facebook page can help dentists to attract new patients and encourage existing patients to visit more frequently.   What benefits will I see from a social media campaign?    Attract new patients – First and foremost you can attract new patients to your clinic by promoting yourself through and advertising on social networks. You can target ads at people by age, location, interests and much more. Easy communication – Social media is a very efficient … Continue reading →

This blog post examines Groupon campaigns for dental clinics. We look at the pros and cons using examples of dentists and dental clinics we have talked to, to see when these campaigns work and when they don’t. Interestingly, we have recently heard the argument of using Groupon campaigns to improve SEO which we also discuss.   Most people will at this stage have heard of Groupon and the other “daily deal” websites that have become popular in recent years. There are lots of these types of sites but I will focus on Groupon in this article. Groupon attracts new customers to businesses by offering cheap deals. The business must at … Continue reading →

So you have been advised by a marketing consultant or have read online that writing a blog will benefit your online strategy. But is it worth the effort? Not enough hours in the day… days in the week… weeks in the month and so on. Creating and maintaining a blog should not be overly time consuming, particularly once you get into the habit of writing. It can be updated weekly or monthly and besides lots of people enjoy the interaction they get through it. So what will I write about? There are lots of things you can write about in your blog. It is a very good place to include your clinic news (eg. new staff, promotional … Continue reading →