10 Fantastic Dental Websites

So its taken a while to compile but here is the list of our favourite dental clinic websites in the UK. We look primarily at design and content while always bearing in mind the overall objective of a dental clinic’s website is to build trust and credibility and thus encourage new patients to arrange an appointment. We have picked out our 10 favourite sites which are listed below. If we have missed yours and you think it is worthy of inclusion on our next list, please get in touch:     1. Shine Dental Care – http://www.shinedentalcare.co.uk/     Our favourite site is Shine Dental Care’s. It is excellently designed and has great personalised content both of which give an excellent first impression of the clinic. The home … Continue reading

Queensland Govt Initiatives halves dental waiting lists

Between February and October 2013, almost 50,000 Queensland residents who have been waiting for over 2 years for dental treatments have been treated. This is the result of a government initiative which distributed vouchers worth up to $750 to “long-wait” dental patients. The vouchers can be redeemed by private dentists and allows patients who could not otherwise afford private care to receive treatment reducing the burden on the public system.   The scheme was introduced in February 2013, when more than $14m worth of vouchers issued. So far the scheme has cost the state $9.3m which is an average cost of approximately $190 per patient.   Queensland Health minister Lawrence Springborg said the success of … Continue reading

Why you need Google +

SEO and the factors that determine your search ranking are changing, backlinks are still vital but evidence is showing that social signals are becoming increasingly important. Whilst I did not intend to promote Google + with this post, there is increasing evidence that it is now a big determinant of search rankings. Recent studies by several SEO experts are showing an increase in the correlation between activity on the G+ network and search positions.   One such study carried out by SEO experts Moz have shown that Google + is the factor most closely correlated to search results after domain authority (which is a factor of your age, size and inbound links). Another study by Searchmetrics ranked Google +1 as the factor … Continue reading

Dental E-marketing Survey Results

We would like to thank all those who participated in our e-marketing survey at the British Dental Association and Association of Dental Implantology conferences this year. The aim of the survey was to guage how dentists are using the internet to promote their clinic and recruit new patients. The survey asked dentists the following questions:   1. Which online mediums do you use to market your clinic? 2. How much does your clinic spend annually on marketing? 3. How many enquiries do you get per month as a result of your marketing activities? 4. Who coordinates your marketing efforts?   We surveyed 60 private clinics in the UK. If you would … Continue reading

Social Media for Dentists

How can dentists use social media to promote and develop their clinic? Please read on to discover how even setting up a facebook page can help dentists to attract new patients and encourage existing patients to visit more frequently.   What benefits will I see from a social media campaign?    Attract new patients – First and foremost you can attract new patients to your clinic by promoting yourself through and advertising on social networks. You can target ads at people by age, location, interests and much more. Easy communication – Social media is a very efficient way to communicate with a large proportion of your patients with a few … Continue reading